How Did I End Up Here?
I have been a digital marketer for more than 15 years, but I also have more than a decade of experience as a bodyworker with deep spiritual practices. Balancing sets of values that are increasingly polar has been increasingly challenging. But I’ve learned a lot. And the biggest lesson I can share with you is that you are likely making “being online” harder than it has to be…
How I Went from a Part-time Coordinator Working in a Closet to Helping Individuals Like You Bravely Enter the Digital Space.
Before I ever consulted anyone about their stories, gifts, ideas or dreams, I was doing lead generation part-time from a closet. Serious. That was my first marketing job.
With a background in Public Relations, I knew enough to get the job, but I wasn’t convinced I knew enough about digital marketing to keep it. And I really wanted to keep it.
As a massage therapist and yoga teacher, I was passionate about the wellness industry, and believed I could make a difference from the business side, too. If I could just figure out how to do the work…
It Doesn’t Have to Be As Hard As We Make It.
The first thing I realized when I stepped into that little closet space I worked from for at least six months was that I had a lot to learn.
And not only that, but also what I needed to know changed all the time. Just when I taught myself one thing - like repairing broken html code on the company website - another thing would drop.
Like, oh I don’t know, Facebook launched and changed everything. (Face palm.)
Though I loved the work, and my passion for the wholeness and wellness held strong, I was putting in way more than part-time hours, plagued by the fear that I’d “blow something up” on the website, and was chronically overwhelmed by the sheer number of things to do.
Though I went on to work in the publishing, education, coaching, real estate, memorial, veterinary, hard asset, finance and auto industries and even spiritual spaces, I regularly suffered from imposter syndrome and began to hate the internet.
It was only when I started consulting that I metaphorically looked back over my shoulder to see the huge, soul-sucking learning curve I’d been riding for so long.
And then next thing I realized was that learning and implementing digital marketing does not have to be that hard.
Not for me. Or for you.
Then I Talked to a Lot of Really Wise Women...
I was burned out. I tried to quit, change careers and deleted the social media apps on my phone so many times. How could I encourage people to use digital marketing when I had nearly drowned in it?
But the clients kept coming. People kept asking for marketing support. Opportunities knocked. Banged, really.
Then my perception shifted. I started consulting for a literary company that supported in self-help authors. And the people, mostly really wise, wonderful women with so much to say, were wonderful.
I could (and did) talk to them for hours and hours about all the things they knew and how they wanted to help the world. They each had their own big stories, gifts, ideas and life-works that needed a voice in the digital space.
And were overwhelmed - just like I had been.
Suddenly, I remembered the internet is people, and I liked people - especially these people! And I wanted to help.
My clients were paddling out in front of the learning curve already, and someone needed to get out there after them before the waves crashed down on their heads, bashing the promise of so much goodness right out of them.
Doing a Very Little Bit of the “Just Right” Things is Enough.
For my clients, the biggest barriers to sharing their story, gift, life-work online are overwhelm and the social media “ick-factor.”. They look ahead and see the internet yawning out in front of them and believe they will either drown or be sucked dry. They’re not unfounded fears.
But this doesn’t have to be their truth. Or yours.
Here’s what I’ve learned and can share with you:
How to be kind to yourself by only doing what needs to be done to start well.
How to minimize the ickier tasks with automation.
How to engage the right people for a satisfying impact.
How to stop focusing on big numbers and shift your perspective to quality connections.
How to be both self-compassionate and brave when it feels so weird.
And so so much more.
My Friends Call Me Jenny.
I used to joke with a high school girlfriend of mine that I always know when she’s sending me a package because it’s addressed to “Jenny.” No one calls me Jenny anymore. It’s Jen and Jennifer. Very serious. But when I started thinking about you - the people, my people - who might come to this very page and need my support encouragement, both of those names felt…inaccurate.
To do the kind of work I hope to do with you, we have to be friendly. Real. Raw. We have to be willing to “rumble,” as our girl BB would say, and love each other anyway when it gets a little hairy.
For that kind of work, you need Jenny. And I’m here.
What Jenny’s People Say…
“As a creative, I have all these big (and sometimes chaotic) ideas, concepts, creations, concerns, doubts, and brainstorms pouring out of me almost daily. It was overwhelming as a couple years into my business, I realized I lacked a system and a structure of knowing what, of these thousands of ideas, to implement - how and when…
…When I started working with Jennifer, I felt immediate relief.
…She was able to take my chaotic overwhelm, zoom out, see the essence of my "brand," and create a much needed structure. Jennifer taught me everything I needed to know to feel focused and successful…I still call on her to be a sounding board and to get priceless feedback instead of staying stuck in my head.
Working with her has been one of the very the best choices I've made for my business.”