Nothing is Wasted: How to Learn From What Didn’t Work
Planning something you know your people need only to have it, well, flop is really discouraging. We’ve all been there! I know when I feel discouraged like this, I take that idea, that effort, crumple it up and throw it in the trash with gusto.
But I have learned both from my own experience and in working with others, that I don’t have to trash every idea that doesn’t totally fly the first time and neither do you!
Often times, I find that there is genuinely a lot of good material in our trash cans.
Here’s a look at how this effort in particular could be re-worked and tried in a slightly different way - and, fingers crossed, maybe get better results!
Ugh! No One Showed Up to My Event. Now What?
Industry:
Child Development - digital style, thanks COVID.
Opportunity:
Google Meet event for newly homeschooling parents, low entry fee, weeknight, evening.
Promotion:
Some paid promotion via social platforms. Social mentions. Email to existing list.
Challenge:
Little following on social media (not a digitally-based service pre-COVID, so no need for it), event conflicted with major national events (presidential debate) and potentially the audience’s daily schedule (bedtime for the kiddos).
Shifts to Consider for the Next Attempt:
Check the calendar - make sure there are no major events conflicting, confirm ideal timing with the desired audience.
Change platforms - try Facebook Live, to increase opportunities for engagement.
Make it free - instead of it being a money maker, give it away. Use it as a means to establish credibility, connect with more people, and generate leads for other paid services.
Don’t give up! Go again…
Here’s a Quick Vid If You Prefer to View the Info with More Detail
(What did I personally learn doing this from this video - besides that after all this time I’m still not a fan of video? I learned I need to be louder, sit up straighter and stop looking off camera. Ha! See? We are always learning - even the pros. But I also learned that this is enough for me right now. Doing it and getting it out is just as important. What brave thing will you try next?)